He had an inkling he’d made a smart gamble when he uploaded a preview of the polished song “Si Se Da.” Quickly, the preview hit one million views on Instagram, and hyped-up fans were begging him to drop the full track. He decided to switch things up and embrace more styles of pop and reggaeton on 2020’s Easy Money Baby without losing the rap essence that defined him. “People were like, ‘Yeah, he goes hard, people in the streets love him.’ But something was missing.” “They were looking at me like a mixtape rapper,” he says. But he also worried about being pigeonholed. “I wanted to show people I was more than what they were expecting, so I sang about that, and I think it inspired a lot of people.” He was prolific over the next four years, releasing mixtapes and songs that established him as one of the most impressive forces in Spanish-language hip-hop. And a lot of people underestimated me - I was an underdog,” he says. “I’d say that when I was first starting out, a lot of people didn’t believe in me. Towers first broke through with songs like 2016’s hard-scrabble empowerment anthem “Dia De Cobro,” a track that he says was about motivating himself above anything else. After closing out 2021 with his first Grammy and Latin Grammy nominations for his LP Lyke Mike, he’s getting ready to release what he hopes will be another smash album in late April.
Now, Towers - whose real name is Michael Torres - has gone from a reluctant MC to a respected rising star. His music made waves in Puerto Rico’s underground, leading to bigger commercial success. The Private Lives of Liza Minnelli (The Rainbow Ends Here)